Digital Marketing
Cute Cakes
Facebook Ads, Google Ads
Industry: eCommerce
Cute Cakes & Co is an in-store and delivery based business specialising in last-minute cake delivery around the Brisbane metropolitan area. They were born from their sister store, Deliberately Delicious, which had an increasing amount of clients that needed an Instagram worthy cake, without the customised cake wait.
Metrics worth celebrating
Duration: September 1st 2021 – August 31st 2022
Meet our team
Tyrone Graham
Digital Performance Manager | Paid Seach
The Challenge
Our client was experiencing stagnating growth, they had begun to develop themself and were obtaining a fair bit of consistent organic sales. Although they were investing in marketing Cute Cakes & Co, they didn’t feel like they were growing and expanding their customer base.
The Strategy
Cute Cakes & Co set out to capture as much of the Brisbane cake delivery market share and online revenue as possible. The company had sprouted from Deliberately Delicious, a bridal cake store, to Cute Cakes, building a fun-loving, quirky brand that was underpinned by creative charm. We had to seize the opportunity to smash into the market, elevate their PPC coverage and increase ad spending across multiple channels.
If you are after an energetic firm that sincerely want to help your business succeed then the team at WalkerHill are for you. The marketing team are phenomenal, highly recommend Lana and her team. Always there when I need them.
The Outcome
- Cute Cakes & Co has maintained a 13.38X ROAS. In the first year of managing their marketing. This increased by 8.38X compared to the previous period.
- We transitioned our approach to target new customer acquisition over existing customers and sales. Which caused Cute Cakes & Co to increase YoY Sales by 424.6%.
- Google Ads Revenue has also increased exponentially as time went out. Building out Cute Cakes & Co using an omni-channel complete funnel approach meant she was not only generating a ton of new business but expanding this and generating life-time, loyal customers.
- Cute Cakes & Co has seen tremendous growth on Facebook and Instagram.
- Advertising began as a remarketing campaign with a low daily budget, our focus was to compliment the Google campaign, establish brand awareness and ultimately generate sales.
- Within the first month, we saw a ROAS of 10.96X, which highlighted the potential to scale the campaign across Facebook & Instagram advertising.
Key lifetime Facebook campaign results are:
We know our stuff and we care!
At Walker Hill Digital, we don’t just focus on vanity metrics. We build and customise your marketing strategy to deliver results that are important to your bottom line. Combining creativity and analysis to give you the upper hand in your industry. Our team works with you, rather than just for you – giving you control, oversight and a full understanding of the process.
There are a lot of digital marketing agencies out there, so why choose us? The simple answer is, we care about the results, but most importantly our client’s and their businesses. From day one, we do our best to be transparent with you on expectations and deliver beyond those expectations.
The WalkerHill Group
If you didn’t already know, our Walker Hill Digital team falls under the umbrella of the Walker Hill group! At Walker Hill, we have four key tenets: profit, growth, leverage and wealth. All four are driven towards securing your business and personal success.
Our team of experts in finance, accounting and marketing bring analytical, technical and creative skills to the table. Giving you access to a team that has the potential to take your business, personal finances or investment plans to the next level. We make it count.
Companies we partner with
