Google AdWords Management Agency.

Google boasts a massive reach. They’ve become so renowned, the word ‘Google’ is now featured in the Webster Dictionary. Those familiar with the World Wide Web are likely familiar with google. They probably use it daily. Whether you have a question about the weather, you’re looking for a new watch, you need a garage, you want to book a holiday or you’re researching symptoms, Google is your go-to.

To put this into perspective, this prevalent search platform encounters an incredible 5 billion searches per day – this equates to 2+ trillion searches per year. If you’re a firm offering a service or product, Google Ads are a marketing trick you don’t want to miss! If you can offer a solution to any one of the trillions of Google users via a well-designed ad, this is your chance to exceed your competitors.

Irrespective of what stage the buyer is at in their shopping journey, Google has search results suited to every business. If you’re a business bidding on search terms such as ‘invoice software’, Google will showcase your advert to shoppers in the initial stages of their product search. What does this mean for you? It allows your company to load the top of your funnel with two powerful, yet extremely simple techniques.

The first being you can seize consumer data with your post-click home page, which allows you to send informative content to a targeted market. The second? If the shopper doesn’t convert, you can use retargeting software to entice them back to your products and services encouraging them to buy into your business.

Another powerful Google Ads technique, and one that will allow you to increase your customer base, is bidding on search terms like long-tail keywords. As the name suggests, these are more detailed terms, such as ‘invoice software for freelance designers’. All in all, these keywords cost less, however still capture the attention of potential leads.

In most cases, consumers who know what they are looking for will search for lengthy, definite keywords, which boast more intent. What is intent? It is what makes the shoppers you reach via PPC services or a Google Ads campaign extremely valuable

The intent is the single difference between the customers you are reaching via alternative forms of advertising in comparison to those you are reaching via Google Ads. For example, users embracing social media are not looking for solutions, they’re looking for inspiration, updates from friends and family and lifestyle visuals.

As long as you target your social media ads to those who already follow you (or similar brands) you may incite new leads, however, presenting these ads to any and everyone will likely mean you’re zoned out.

This is why Google is a better platform for advertising as a whole. Why? Because you’re advertising to people who are already searching for your products, who are ready to buy. These individuals have keyed in specified keywords to help them find your company. Instead of interrupting their feed scrolling activities, you’re helping provide a solution to their question.

With this in mind, certain marketers see search ads as a style of inbound marketing – simply because they’re assisting someone who initiated the search for your product, and not the other way round.

When consumers consider searching for something online, they don’t even consider the search platform (unless another is already set up on their laptop) they simply ‘Google it!’ It’s little wonder Google is the most prevalent SEO platform in Australia. Having spent time and an obscene amount of money creating a quick and effective search platform, they’ve certainly earned their status.

For businesses already online or looking to take their products and services online, understanding Google’s power is key to implementing a strong marketing strategy. If you don’t understand Google Ads management, invest in the services of an AdWords management agency that do.

Now that you know the ins and outs of Google AdWords, it’s time to learn why this marketing tool is a popular alternative to SEO. Simply put, SEO best practices can be utilised across all search engines, whilst AdWords is specifically for webpages that adopt Google Adsense and Google sites.

Adwords traffic costs, but pays off if done correctly, and allows users to place ads at the base and top of Google Search Results. One of Adwords biggest pluses? It’s instant! Brands can fashion Google advertising projects and ensure targeted traffic in an instance providing they have a Google AdWords account, which can result in great rankings and traffic in little to no time.

For those looking for an effective way to calculate ROI, Google Ads management is a go-to, especially for businesses looking to target multiple keywords at any time. It’s also a great option for new companies looking to gain a following. they can then adopt SEO tactics when they’re more established.

The single biggest advantage Adwords poses over SEO? This marketing tool can generate results at a much quicker speed. Even though it requires an investment, providing you use the services of a digital marketing agency to help you create targeted Google Ads, this will be money well spent – especially if it results in numerous leads.

This is the main reason Google Ads management is a perfect option for small businesses and startups that wish to speedily encourage targeted traffic to their site, with the ultimate aim being to grow their following, generate sales, or test particular procedures, website usability, products, or any other element in the marketing process.

Even those who already boast great rankings still utilise Adwords to gain more exposure, and it’s a great way to review performance metrics. If your AdWord Campaign is proving profitable, you may wish to heighten your budgets, which will likely result in an even higher ROI.

So, which is better? AdWords or SEO? The simple answer is both. Begin by using Google Adwords to generate traffic to your site, and combine these with SEO, social media projects, and a content marketing plan. The result? Paid for and organic traffic.

It’s important to note that neither of these tech-savvy marketing tools are competitors, they are partners and as powerful as each other. This is why they are both found in the marketing toolkit of a Google AdWords agency.